Using a Hosted Status Page to Support SaaS Content Marketing

Posted by & filed under Customer Experience, Customized Messages, Hosted Status Pages.

You can use a hosted status page to better engage your customers who are looking for relevant, quality content.

Content marketing is a marketing strategy that operates from the premise that less sales-y, more inherently valuable content will be more effective at capturing attention and building trust with customers and prospects. A hosted status page represents a real-time report of application uptime (often capturing both present/immediate status and uptime percentage overall). It can also… Read more »

Getting More from Pingdom with StatusCast

Posted by & filed under APM (Application Performance Management), Customized Messages, Downtime Communication, Hosted Status Pages, Status Page Integrations.

APMs like Pingdom can help you stay on top of application outages, and a hosted status page like StatusCast can help you keep your end users informed about it.

Pingdom is an application performance monitoring (APM) tool that is designed to make it easy to keep your finger to the pulse of your website or application. When application outages occur, you can receive a notification via SMS (text), Twitter, Email, etc. You can read more about Pingdom here. But what about notifying your customers?… Read more »

Using an Application Status Page to Send the Right Message at the Right Time

Posted by & filed under Customer Experience, Customized Messages, Downtime Communication, Hosted Status Pages.

An application status page can send different messages to different end users, based on how performance interruptions may impact them differently/not at all.

An application status page translates the technical information you’re getting from your application performance management tool into more customer-appropriate terminology about application availability. This information can be shared in real-time, edited or merely delayed before sharing, or omitted/restricted entirely if it isn’t suitable for customer consumption. The extent to which this information needs to be… Read more »